With the rapid development of social economy and the gradual improvement of human civilization, people's invention and transformation activities of urban environment are becoming more and more frequent. The urban transportation system is expanding continuously, and public environments such as parks, campuses, shopping malls and museums are emerging and developing in a comprehensive and chaotic direction. However, people are prone to confusion and problems in the increasingly chaotic urban public environment. The urgent demand for all kinds of environmental information in public space makes people more and more understand the importance of making signs and guide signs.
Planners in the fields of architecture, plane, scene and so on have made a lot of efforts in sign production and sign oriented planning, but in many planning practices, planners find that the concept of their own planning field can not include all fields of sign oriented planning. For example, architectural planners may neglect the aspects of logo graphics and information transmission in the planning of logo orientation; while the attention of plane planners on two-dimensional plane may be divorced from the three-dimensional space in the real environment. Therefore, with the progress and development of planning profession and the close communication between various planning directions, logo planning has gradually become an interdisciplinary and multifaceted emerging planning direction.
The increasingly prosperous development of the city and people's optimization of the urban environment make the planning requirements of sign production and sign guidance continuously improve. Not only can they be satisfied with the indication effect of environmental information, but also need to fully show their artistry, and can assist the environmental planning to foil the environmental theme. Under such a planning trend, the logo oriented planning in the urban public environment is gradually presented in a comprehensive, detailed and more systematic form, which contrasts with its environment.