At present, in major economically developed cities, advertisers who put advertisements in automobile media include almost all industries. The main reason is that they have a large flow of people, and the network covers up the whole city. They are the better street facility media in the current outdoor media. Then the communication characteristics of car body advertising mainly include the following points:
1、 Mobility of body advertising stickers
In the city, buses, cars and vans travel between various areas of the city. They rely on the process from one point to another to display the planned product advertisements with the car body as the transmission carrier to convey information. The fixation of bus routes makes the same body advertising stickers pass through specific places, such as residential areas, industrial areas, commercial areas, education concentration areas, etc. the characteristics of vehicle mobility are based on sensitive addresses. Compared with the body advertising stickers of cars and buses, the corresponding body advertising stickers specially suitable for the population of these places are planned. In this way, targeted advertising can effectively transmit advertising information to the target audience who need information.
2、 Regionality of body advertising stickers
These car body advertising stickers can only travel repeatedly in specific areas, and other car body advertising stickers can go to other places to achieve comprehensive coverage. Now the low cost and wide communication scale of body advertising stickers have become the primary choice for the publicity of these products. The means of transport used by the public are invested in the characteristic advertisements of the regional characteristic planning of cooperation, which has become famous as a door stone to enter the local market.
3、 Mandatory of body advertisement stickers
The bus travels in the streets of the city. For customers who travel in the outdoor environment, the information conveyed by the advertising post on the car body is irreversible and one-way. Different from television, newspapers and Internet communication media, if the customers are not satisfied, they can turn the turntable and do not seem to take the initiative to escape the information, but they can't get on the bus if they are not satisfied with the advertisement of the bus. The one-way transmission of TV and newspaper advertising information will cause the dissatisfaction of the advertising audience, while the one-way coercion of bus body advertising stickers does not require customers to read it at a specific time. It often continues to release all kinds of information when customers can't wait for the car, killing the boring waiting time for customers, and improving the touch frequency between advertising and the audience, Influenced by the influence of customers' purchase behavior.
4、 Efficiency and readability of body advertisement stickers
According to the different models of ergonomics planning, the communication scale with automobile as the communication carrier is suitable for the human visual process. In addition to the roof advertisement, all positions of the advertisement posted on the body advertisement shall maintain an appropriate height with the level of human vision, which is consistent with the characteristics of the height and scale of human vision, so that customers can easily read the advertisement information. When touching closely, the whole body advertising sticker can be included in the field of vision. The useful visible scale becomes the premise of intuitive and clear reading advertising information, which determines the visual communication efficiency of vehicle advertising.